• Average 12% engagement for each month of 2023

• Increase of new followers by 30% in 2023

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At ClearPlan LLC, a consulting firm that works primarily in the Aerospace and Defense industry, Taylor was the first-ever social media specialist. Taylor joined ClearPlan in July 2021. She is responsible for crafting engaging LinkedIn and social media posts. She writes the copy and designs all the graphics for their social media presence. She also reports to management with weekly KPIs and analyzes the data. The majority of posts from July 2021 to March 2024 were planned, created, and executed by her.

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With Taylor's support, ClearPlan has achieved an average engagement rate of over 10% for nearly 12 months straight. She has grown their followers by over 30% in 2023 alone. Taylor developed the entire content strategy, content pillars, and social media calendar for ClearPlan. She writes and creates content/media for each post, and researches hashtags to use as well. 

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Taylor also works with management to promote their upcoming events and series. She also organizes content within the company into a repository and coordinates content for the website.

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Taylor has also designed and coordinated with printers for various physical marketing materials, such as brochures, banners, flyers, and certificates using Adobe InDesign/Illustrator for the company. These materials have been used at industry trade shows, conferences, retreats, networking events, and more. 

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