Townsquare Media is the third-largest radio broadcasting company in the U.S., with over 60 local markets and up to $450M annual revenue
 

• Brand Manager, Dec 2020- Dec 2021

  • ​Managed daily priorities and guided a team of 4 content creators to align their deliverables with the digital strategy funneled from executive leadership.

  • Oversaw all B2C content across digital platforms (Instagram, Facebook, web), growing and maintaining the on-air and digital brand (WRRV).

  • Planned and executed high-impact promotions and created social media content with a strong brand aesthetic.

• Digital Content Creator, Sep 2017- July 2021

  • ​Wrote engaging, local B2C content (averaging 10 articles/week) with a strong SEO focus, which drove over 90,000 pageviews in a single month.

  • Consistently ranked as one of the top 5 content creators in the branch

  • Recognized by corporate leadership as one of the top 25 performers nationwide

• Assistant Digital Manager, Sep 2020- Mar 2021

  • Analyzed and reported on KPIs using Google Analytics for 5 radio/digital brands, providing data to improve content quality and performance.

  • Managed a team of over 10 content creators to improve digital articles and social media content, ensuring team alignment with corporate strategy.

  • Temporarily filled the position to assist with COVID staffing shortages
     

During her tenure at Townsquare Media of the Hudson Valley, Taylor advanced through several digital leadership roles, ultimately serving as the Brand Manager for WRRV, the company’s largest heritage alternative radio station. In this capacity, she drove brand growth by consistently ranking as a top-five author, producing 10 weekly articles, and spearheading integrated digital promotions across social media, email newsletters, and the station’s mobile app. Previously, as Assistant Digital Manager, she oversaw five major radio brands, leveraging Google Analytics and CrowdTangle to optimize performance while mentoring over 15 contributors to increase unique visitors and sessions. Having started as a high-performing digital creator who generated over 90,000 pageviews in a single month, Taylor’s trajectory at TSM highlights her ability to blend creative content production with rigorous data-driven management to meet ambitious digital KPIs.