• Influenced $3.4M in pipeline for FY25 with omni-channel marketing campaigns and web/social content
   

• Spearheaded SEO/AEO content and organic social media strategy, achieving an average engagement rate of 7%
   

• Managed all aspects of tradeshow and event marketing, including tradeshow strategy, budget oversight ($200K), planning, and execution, while designing necessary sales collateral
   

• Established campaign best practices, aligned on Go-To-Market (GTM) strategies, and presented detailed reports on key performance indicators (KPIs) and channel performance to the C-Suite

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As the US Marketing Manager for Keyrus, Taylor was tasked with developing their marketing department from the ground up. She developed and executed comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth for Keyrus in the USA/Canada (NORAM) markets. In 2025, marketing efforts led by Taylor have contributed $3.4M in sales pipeline. Taylor implemented marketing processes and governance around campaign launches, marketing to sales handoffs, social media and industry events, and collateral.

 

In this role, Taylor collaborates closely with sales and business development teams to align marketing initiatives with revenue goals. She supports technology partners through collateral and events, utilizing PMF/MDF. Taylor reports frequently to C-Suite leaders and senior executives and regularly presents to stakeholders.

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Taylor also continues to design eye-catching and on-brand content, whether that is for an eBook, social media post, or collateral for the sales team to utilize. She works with Adobe Illustrator and Canva regularly to design content, as well as Adobe Premiere for video editing for Keyrus' YouTube content.