​Keyrus is a global tech, AI, and data consulting firm, with 3,000+ people across over 25 countries and 5 continents, and up to $300M in annual North American revenue.

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• Marketing Campaigns: Spearheaded and executed end-to-end B2B marketing strategies/campaigns and automation workflows across omni-channel platforms (SEO/AEO, paid/organic social, email), directly contributing $3.4M in influenced pipeline for FY25.
   

• Content Marketing: Developed and executed a comprehensive content strategy that supports brand awareness and demand generation while setting the SEO/AEO strategy, producing weekly website content in direct partnership with technical SMEs aligned with GTM strategies, generating $1.5M in organic pipeline.
   

• Social Media Management: Strategized and executed the entire organic social media strategy, creating 4+ weekly social posts that directly aligned with GTM strategies and marketing campaigns, achieving a 7% average engagement rate.
   

• KPIs and Reporting: Tracked and presented detailed reports on KPIs and channel performance to the C-Suite, providing analysis and recommendations to refine campaign effectiveness. Utilizing Google Search Console and Analytics.
   

• Event Marketing: Managed all aspects of webinar, tradeshow, and event marketing, including tradeshow strategy, budget oversight ($200K), planning, and execution, while designing necessary sales collateral.
   

• Tech Stack: HubSpot, Salesforce, Adobe Creative Suite, Canva, Gemini AI
   

As the US Marketing Manager for Keyrus, Taylor built the NORAM marketing department from the ground up, implementing essential governance for campaigns, sales handoffs, and brand collateral. By aligning strategic initiatives with revenue goals and collaborating closely with sales and C-suite leadership, she successfully generated a $3.4M sales pipeline in 2025. Beyond strategy, Taylor maintains a hands-on approach to creative execution, utilizing Adobe Creative Cloud and Canva to produce high-impact visual content, video marketing for YouTube, and partner-supported events.